The brief stated that they wanted to bring in a new younger generation to use the products and have it as there daily routine. The target audience is 18-24 women who take time to look after themselves and take time choosing products.
I feel that I have been able to solve this problem by changing the look of the bottle completely to fit in with existing brands that are out there such as Always. The colours and the lily is a way that i was able to link the product to freshness, I changed the colour to a more mint colour from the burgundy as I felt this wasn't right for the product. With this change I felt I was then able to do something a different with the advertising, I wanted to promote the natural and how delicate this product is with your intimate area.
I was able to link the lily to the words I used on the adverts as I felt this was a way to promote the product in a new direction. I then went on to use the women's feet in the shower and the idea of a tattoo as a way to link the product to something personal to a women which could be a tattoo. I thought this was an interesting way to use a metaphor for the brands product as its such a difficult subject to talk about.
