http://www.femfresh.co.uk/
On the website they promote the variety of products they use with the slogan "Feminine Freshness" or "Triple Action" which when trying to sell a product works as people want the best and something to make you feel good.
Language is used to show why you should love and use this product, also the language seems to be trying to get to young people but the graphics don't really help it still seems plan and boring.
Advice on why this product should be used! This is useful to know for health reasons.
As a bit of research I wanted to look into young care brands that all young people use as they are the 'it' brand. Im also looking at how they promote there products to young people.
vo5 was the biggest brand to promote to young people as they got them to 'express themselfs' which became there slogan for the campaign. This is where young people can express themselves through there own unique style, cool tip to pass on or an original song on whats its like to be you. This became popular as videos were uploaded etc.
When the campaign aired it did really well as hair tips and songs were done by young people, which was different and exciting to see what new tips would come out.
This is a good way to get consumers connected with the product and makes people get involved in buying the product.
Batiste is the new care product that everyone has as an essential, this is something that has done really well especially to young people as they were used at festivals, for work, school, ultimently its used instead of washing your hair.
This is the campaign for batiste, which shows younger people loving the product. Below you can see more how they promote there product on the website with words such as lift to show it makes your hair better and a new bit of life. This is again shown with just an image of hair that has already used the product.
As another part of the campaign they gave out free samples to the public which is a good idea as it gets people starting to use the products.
Bumble and Bumble are another hair care range that gives people a texture and also gives the idea of surf hair to customers. This you can see is a bit more of a luxury brand to say vo5 which is more for an everyday use.
These images here all represent what the products are made to do to your hair, I think the slogans on the the images are simple but get the message across elegantly. Which young people like as it's not so full of information. The images are also very interesting to look at as well different to what is out, maybe something like this could help?
This here is another way they have campaign there surf spray.
More similar product campaigns
This is a campaign that is done through always as its a women brand, Always are wanting to help empower women around the world. If you buy a Always pack that has Unesco on it you have donated money to a girl in senegal, which is a literacy programme for girl around France which has now spread across Europe/UK.
This is simply done which just shows the product, not to much information as the information is shown on the product itself.
Again this is the same simple with simple language to advertise the product. Its not to overpowered by information.
Another way to advertise the products is to use the actual product in it however this might not interest younger audience.
Always Platinum collection, includes pads/liners, the collection was designed with the attention to beautiful, feminine detail with superior comfort in mind. The lace embossing on the pad gives the look of how luxuries the product is which is also given in the adverts.
The first image here simply shows a picture of the product a lot better than say previous adverts as they are trying to get the idea of beauty through an image. The below image shows a famous model being the face of always which again helps how luxuries the product is.
Durex are a brand that have been able to advertise with fun and play around with the subject. With just a simple image like above, they just use the logo and people know what the subject is about instantly.
They are also creative with the slogans they use:
- Playtime for adults
- Play o
- Right for the night
- From xxx to zzz
These are the kind of slogans I think will make the younger generation feel like the product is more for there age instead of being old fashioned.
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| A few more examples |
One of the campaigns that durex is rumoured to be doing is working with the band daft punk with the song "Get Lucky", according to NME.
I think this is a good idea just because the brand works well with the title of the single.
A simple image again like this you can automatically see what it is about so with the word durex this is all it would have needed however the small image of the products show the new durex range. This is a good tastefully way to advertise without over doing it.
