Femfresh Brief

The brief for this project is that Femfresh wants to bring a more young users to the brand. The brief wants me to create a campaign that will convince them to try and use the products and to be part of there daily routine's.

The target audience is women between 18-24, who spend time looking after themselves and actively looking for beauty messages who also use many different care products. 

The requirements for this is:

• Demonstrate how you like
• Medium or combination of media
• Have the potential to work across different channels 

The brand:

Expert skincare for down there, ideal pH balance to intimate area (pH 3.8-4.5) different to external skin (pH5.4-5.9) They are gynaecologically and dermatologically tested products. It's sassy, confident, clever, credible. 

These are the things I have to think about when I'm designing my new campaign.