Tuesday 10 December 2013

New Femfresh Campaign




http://www.tellyads.com/show_movie.php?filename=TA4152

Here the tv advert for the product isn't very young adult friendly even though they use a young lady in the advert this doesn't really appeal to young audience especially with the slogan on the advert. Which tells you what the product does to your body the scientific way.



After seeing this I think something like always do by the simple images and slogan will help sell the product to young adults. This is very old fashioned and a bit boring to see, it doesn't give the product the light it needs in the market. 

What is Femfresh:

Femfresh is a hygiene product that is designed for women to help stay clean and fresh all day. The product is soap free and is tested for everyday use, the multi-actif deodorising complex helps limit the development of oder leaving you feeling fresh and comfortable. With the low pH of the intimate area helps protect the against irritation and can be upset by ordinary washes. Another bonus is the product can be used as a normal shower gel. 

With this information I can try and find a way to advertise it. 





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